Major music streaming services are focusing more on live music, including showcasing concert dates — and the reasons why matter for every artist, venue, and promoter.

At SXSW 2026, Bandsintown managing partner & co-founder Fabrice Sergent joins Spotify's Abbie Riley, Nederlander Concerts' Jamie Loeb, and YouTube's Ali Rivera for a SXSW Official panel on “Why Music Platforms Care About Live Music”. It’s a conversation about what’s driving this shift and what it means for the live music ecosystem.

This panel takes place on March 17th, 11:30am at Downright Austin, Capitol Ballroom E.

Joining SXSW 2026? Don’t miss this conversation—learn more and sign up here. 

Fabrice and our VP of Technology, Michael Reiczyk, are speaking on two other panels in Austin March 16-18 as well:
 

• March 16, 2:40pm: Take Action x SXSW Event Series - Filling the Room: Live Music Growth in the Age of Data & AI ft. panelists Fabrice Sergent (Bandsintown), Mark Steiner (GigSalad), Jeremy Gruber (Friends at Work) @ Inn Cahoots. This event is open to the public and requires an RSVP. 

   

• March 18, 11:30am: SXSW Official Panel hosted by Amazon - Making a Mind Live from SXSW: When AI Agents Leave the Lab ft. panelists Michael Reiczyk (Bandsintown), Dr. Danielle Perszyk (Amazon), Michael Giannangeli (Amazon), Amanda Doerr (Amazon) @ JW Marriott - Salon E

Be sure to say hello, we’ll see you there!